February 6, 2025

Informational Interview: Definition, Benefits, and Key Questions to Ask

When applying to a company, as a candidate, you likely want to learn more about the organization you are pursuing. To address your curiosity, you can gather information through various available channels, one of which is an informational interview.

But what exactly is an informational interview, and how can you conduct one effectively? This article will explore key aspects of informational interviews to help simplify your job search process.

What is an Informational Interview?

If you’ve ever asked a friend who works at a company you’re interested in about the workplace or its culture, you’ve already conducted an informational interview.

An informational interview is an informal conversation you conduct with a professional to learn about a specific career field, industry, or organization, particularly when you are applying for a position in a company. This interview typically lasts 20-30 minutes and provides valuable information about real-life experiences, workplace culture, and potential career paths. While it is not a job, it still can help you make informed decisions, prepare for applications, and expand your professional network which might potentially lead to future job opportunities.

Besides being conducted when job-seeking, informational interviews can also be used for educational purposes, such as scholarships, fellowships, or graduate programs. You don’t need to worry since many professionals are open to sharing advice based on their experiences. This will lead to a practical and approachable way to gather firsthand information and broaden connections.

Benefits of Informational Interviewing

Informational interviews are a powerful way for career exploration and development. It offers insights and opportunities that often could not be provided by traditional research. Whether you are at the start of career journey or looking for a career switch, these conversations can help you make informed decisions and build meaningful connections. Here are some key benefits of informational interviewing:

1. Gain Firsthand/Insider Knowledge

Seeking information directly from industry experts can uncover insights into a specific career, organization, or industry that are not available online or in other resources. You can learn more about the day-to-day realities of a role, company culture, and the skills required to succeed.

2. Expand Professional Network

Growing your network is important in professional life. Informational interviews are one of the excellent ways to expand your network. It will provide you with opportunities to introduce yourself professionally, strengthen existing relationships, and potentially open doors to future job opportunities. By staying connected, you might even become a candidate for a strategic position when a vacancy arises.

3. Discover New Career Paths

When talking with professionals in informational interviews, you can learn more about jobs or career paths you might not have considered before. Professionals often share their own experiences and career stories that will provide a broader perspective on the possibilities within an industry.

4. Receive Advice

By asking personalized questions, you can gain specific insights and advice that align with your career aspirations, personal interests, and values. This guidance can help you make better decisions about your career.

See also: Structured Interview: Definition, Examples, and Guide

5. Learn About Organizational Processes

When you are curious about working for a specific company, informational interviews offer a chance to understand its hiring process, what qualities they value in candidates, and how to prepare for interviews effectively.

6. Practice Interviewing Skills

Being engaged in informational interviews allows you to practice asking questions, articulating your thoughts, and maintaining a professional tone. These experiences will boost your confidence and step up your communication skills for future job interviews.

Informational interviews are most effective when approached with genuine curiosity and a willingness to learn. By investing time and effort into these conversations, you can gain insights, establish connections, and better prepare for your career goals.

Questions to Ask in an Informational Interview

When preparing for an informational interview, having a prepared set of questions can help to gain better insights and connections. By asking the right questions, you can uncover valuable information about the industry, role, or company you are targeting, without losing genuine curiosity and professionalism.

Below is a comprehensive list of questions categorized to help you better prepare for informational interviews:

About the Interviewee’s Role

1. What does a typical day look like in your role?

Reason to ask: to understand the day-to-day responsibilities and determine if they align with your interests.

2. What skills are most important for success in this role?

Reason to ask: to identify key skills to develop or highlight on your resume.

3. What do you enjoy most about your job?

Reason to ask: to gauge the potential satisfaction in the role.

4. What challenges do you face in your job?

Reason to ask: to gain insight into potential hurdles you might encounter.

5. How did you get started in this field?

Reason to ask: to understand common entry points and pathways into the career.

About the Company

6. What’s the company culture like?

Reason to ask: to assess if the organization's environment suits your preferences.

7. What are the company’s goals or priorities right now?

Reason to ask: to understand what the organization values and focuses on.

8. How does this company support employee growth and development

Reason to ask: to determine if there are opportunities for learning and advancement.

9. What makes someone successful at this company?

Reason to ask: to learn about qualities and behaviors valued by the organization.

10. Can you describe the team dynamic in your department?

Reason to ask: to understand how collaboration and teamwork function.

About the Industry

11. What trends are shaping the future of this industry?

Reason to ask: to stay informed about emerging opportunities and challenges.

12. What are some of the biggest misconceptions about this field?

Reason to ask: to avoid common misunderstandings and prepare effectively.

13. What does the career trajectory look like in this industry?

Reason to ask: to identify potential growth paths and long-term opportunities.

14. Are there any professional organizations or associations you recommend?

Reason to ask: to find networking and learning opportunities in the field.

15. What’s the competition like in this industry?

Reason to ask: to understand the market dynamics and competitive landscape.

About Career Development

16. What skills or qualifications helped you advance in your career?

Reason to ask: to learn what’s valued for growth and promotion.

17. What would you do differently if you were starting your career again?

Reason to ask: to avoid potential pitfalls and learn from their experiences.

18. What advice would you give someone just entering this field?

Reason to ask: to gain actionable tips for a successful start.

19. What projects or accomplishments are you most proud of?

Reason to ask: to find inspiration and understand what success looks like in the role.

20. How do you stay updated on changes and trends in your field?

Reason to ask: to identify resources and strategies for staying informed.

About Job Applications

21. What do you look for in resumes and cover letters for this role?

Reason to ask: to tailor your application materials effectively.

22. Can you share any tips for succeeding in interviews for this role?

Reason to ask: to prepare thoroughly and stand out in interviews.

23. What certifications or courses are most beneficial for this field?

Reason to ask: to identify relevant qualifications that can boost your chances.

24. What experience is most valuable for breaking into this career?

Reason to ask: to focus on gaining the right experience.

25. How did you get your current role?

Reason to ask: to learn about pathways and strategies for landing similar positions.

See also: Full Cycle Recruiting: What Is It and How to Do It?

About Networking and Building Relationships

26. Are there any events or meetups in this industry that you recommend?

Reason to ask: to find opportunities to connect with others in the field.

27. Who else do you recommend I speak to about this field?

Reason to ask: to expand your network and gather diverse perspectives.

28. How can I stay connected with you after this conversation?

Reason to ask: to maintain a professional relationship for future guidance.

29. What qualities make someone memorable in a professional setting?

Reason to ask: to learn how to leave a positive and lasting impression.

30. Do you have any final advice for someone like me pursuing this path?

Reason to ask: to gather their overarching recommendations and encouragement.

These are questions that not only help you gather valuable information but also show genuine interest in the interviewee’s experiences. This will foster a stronger connection and leave a positive impression.

Wrapping Up: Make the Most of Informational Interviews

Informational interviews are a powerful tool for gaining insights, expanding your network, and sharpening your focus on career goals. By approaching these conversations with genuine curiosity, a well-prepared set of questions, and a professional attitude, you can unlock opportunities and build meaningful connections that may guide you toward your desired career path.

Remember, every interaction is a chance to learn, grow, and leave a positive impression. So, take the initiative, reach out, and make the most of these invaluable learning opportunities.