How PT Sejahtera Mitra Solusi Achieved 2x Recruiter Productivity and 50% Faster Time-to-Hire

Industry: Staffing

Role: Sales and Collections

Insights from:
Maulia Nur Rokhmah
HR Officer
Use case: Scaling High-Volume Recruitment, Automating Screening and Standardizing Quality Across 147 Cities
Industry
Staffing & HR Consulting
Region
Indonesia, headquartered in Jakarta
Employees
200
Roles hired
Telesales, Field Sales, Collections, Back Office
Operational reach
Recruiting across 147 cities
Screening process before KitaHQ
Manual phone screening (2 hours/day)

Result

50%

Faster time-to-hire

75%

Reduction in screening time

2x

Increase in recruiter productivity

Video

The Challenge

"Before using KitaHQ, our candidate quality was inconsistent, and our manual screening took 2 hours per day. We needed a way to process hundreds of applicants quickly without sacrificing the depth of our evaluation."
Maulia Nur Rokhmah
HR Officer

High-Volume Manual Screening Bottlenecks

Each new event required a fresh wave of temporary sales staff. Manual interviews capped hiring at around 100 candidates per month. This limited how many events could run in parallel and increased last minute hiring pressure.

Slow Time-to-Hire in a Competitive Market

Relying on manual scheduling and phone calls resulted in a time-to-hire of 10–14 days. This delay meant losing quality candidates to competitors. Additionally, inconsistent screening criteria often led to candidates failing at the user interview stage, wasting valuable time for hiring managers.

What They Implemented and Benefits

1. AI Resume Screening for Rapid High-Volume Selection

PT Sejahtera Mitra Solusi implemented AI resume screening to eliminate the manual bottleneck of reviewing hundreds of CVs daily. By automating the initial filtering process, the recruitment team moved from being overwhelmed by manual sorting to instantly identifying top-tier talent for their 350+ open roles across clients.
What was assessed:
Objective skill scoring: Evaluating core competencies via custom job rubrics rather than keyword matching.
Experience matching: Identifying precise alignment for diverse roles like IT, Sales and Back Office.
Potential & red flags: Analyzing candidate strengths and suitability.
Impact:
10x speed: Screening hundreds of CVs completed in minutes, drastically reducing time-to-hire.
Consistent selection: Standardized, consistent evaluation across all 147 cities.
Instant shortlisting: Ranked candidate lists enable immediate transition to AI video interviews.

2. AI Video Interviews for Standardized High-Volume Screening

PT Sejahtera Mitra Solusi used AI video interviews to replace manual phone screens for their high-volume roles. Candidates answered a standardized set of questions on video, allowing recruiters to assess communication skills and job readiness efficiently, regardless of the candidate's location.
What was assessed:
Clear communication: Evaluating professional articulation essential for candidates across 147 cities.
Target-driven mindset: Assessing resilience and the ability to meet high-volume performance goals.
Persuasion skills: Testing the ability to influence and engage, critical for sales and collection roles.
Impact:
Screening efficiency: Reduced daily screening time by 75% (from 2 hours to 30 mins).
Speed: Cut average time-to-hire by 50% (from 10–14 days to 5–7 days).
Candidate quality: Improved interview pass rates by providing better-vetted candidates to hiring managers.

3. AI Interview Assessments for Standardized Skill Evaluation

PT Sejahtera Mitra Solusi utilized AI interview assessments to move beyond basic screening and verify job-readiness for complex roles across 147 cities. By automating role-specific evaluations, the team ensured that only the most qualified candidates progressed to final manager interviews.
What was assessed:
Self-motivation: Assessing the drive to perform independently, especially for distributed teams across locations.
Adaptability: Evaluating how quickly candidates can pivot between different client requirements or role types.
Behavioral competencies: Evaluating clarity, professionalism, and problem-solving through structured video responses.
Impact:
Quality lift: Candidates reached the user interview stage with higher relevance and job-readiness.
50% Faster hiring: Automated scoring removed the need for manual evaluation, drastically shortening the hiring cycle.
Informed decision-making: Recruiters and managers received instant AI insights and scores, enabling faster, data-driven final selections.

Why This Matters for High-Volume Staffing and Outsourcing

If you manage a distributed recruitment operation across multiple locations, speed and consistency are your primary bottlenecks. With KitaHQ:
Scale without extra headcount: Replace hours of daily manual screening with instant AI-driven results.
Standardize nationwide quality: Apply objective scoring to maintain consistent standards across all location
Verify job-readiness instantly: Use role-specific simulations to prove candidate ability before deployment.
50% Faster hiring cycles: Eliminate manual bottlenecks to fill roles in just 5–7 days.

Who This Is For

HR Outsourcing & BPO Firms: Scaling hundreds of hires across complex, distributed locations.
Recruitment & TA Leaders: Doubling team productivity while reducing burnout from manual tasks.
General Managers & Business Leaders: Achieving multi-location service consistency through standardized, objective readiness checks.

Ready to Transform Your Hiring?

See how KitaHQ helps you run AI-based interviews at less than $1 per candidate.